Local flavour,
loud on the shelf.
Chuibilash
Chuibilash sells chui jhal, the fiery climbing pepper that Khulna is famous for, along with mustard oil and ready-to-cook mixes. The brand needed to feel proudly local, so I drew a custom Bangla logotype and built a label family that reads instantly on a crowded shelf.
Hand-built Bangla letterforms.
Heavy, rounded strokes with a thick keyline keep the name legible from across a market stall. It works in brand green, reversed on black, and in single-colour mono for stamps and stickers.
One family, many products.
Mustard oil, regular chui jhal and a ready-to-cook mix share one structure: logo and product name on the left, ingredients and usage in the middle, and legal and contact information on the right. Each product has its own accent colour. They were supplied at 10×4 in, plus a 16×2.5 in wrap for bottles.
